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While YouTube is what many people think of first, video marketing can be utilized across social media platforms, like Facebook, LinkedIn, Instagram stories and Snapchat.
If your videos are short, concise and entertaining, people will be more likely to share them on other social media sites.
This can have a more substantial impact if an influencer is well-known on the platform and can put their hat in the ring. These leaders of industries can help spread the word for your products or content quickly.
Know your target audience, find where they are and get to work. For more details and tips on various influencer marketing tactics, check out these resources:
With the increased availability of smartphones and on-the-go access to the Internet, searching capabilities are evolving.
While voice search eliminates the need for typing your keywords Digital Papercuts Search Engine Optimization in a search box and does away with the screen to interact with the results, visual search transforms the concept of the keyword itself. You don’t need words: you can search by showing a photo.
Apps like Google Lens make it possible to use your camera as a search tool. Landmarks, clothes, art, books and business cards all can be searched through a single image. Product prices, reviews and retailers can be found through a photo of a book or a photo of clothing.